mark
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The Lovemarks company. Nothing is impossible.
网站百科: 管理层/盛世长城 大中华区首席执行官李家舜Michael Lee载誉盛世长城在中国的发展之路是成功且辉煌的。盛世长城在帮助客户生意屡创高峰同时,又能坚持专注创作优秀的创意作品,这一切只因盛世长城相信,世上无事不可为(Nothing is impossible)。部分奖项2010中国艾菲金奖-卡夫王子饼干;2010中国艾菲银奖-惠普、佳洁士、人人网、宜家;2010中国艾菲铜奖-佳洁士2011法国戛纳铜狮-卡夫王子饼干;2011法国戛纳铜狮-碧浪祛渍乐趣;2011中国艾菲银奖-卡夫王子饼干;铜奖-惠普;2011龙玺全场大奖-碧浪祛渍乐趣;2011长城广告奖全场大奖-碧浪祛渍乐趣;2011 Spikes Asia Awards,不同类别金、银、铜奖-碧浪祛渍乐趣;2012 C-R3中国广告创意代理公司大奖;2013 法国戛纳铜狮-Greenpeace Paper cuts life;2013 法国戛纳铜狮-CCTV打包篇;盛世长城部分获奖作品欣赏:服务客户盛世长城凭借其在广告领域的专业性及无穷创新精神,受到广大客户的交口称赞。同时盛世长城亦拥有一群不可多得的优质客户:玉兰油、海飞丝、CCTV、美汁源、碧浪、佳洁士、宜家、美赞臣、雷克萨斯、雪铁龙、卡夫、HASKI、立邦、味千拉面、HSBC、中粮集团、联想、美的、舒肤佳、哈根达斯、芝华士、A.O.SMITH、金龙鱼、湾仔码头等,其中宝洁与盛世长城的合作更长达50年;傲人佳绩1. 盛世长城尽展无穷创意,锐意打造*广告佳作。盛世长城长期和来自法国、日本、香港、韩国、澳洲、马来西亚和台湾等地区的全球*电视导演长期合作,在全球超过20个城市拍摄,每年为广告客户制作超过150支的电视广告;2. 盛世长城是开创“至爱品牌”理论的广告公司,“至爱品牌”理论以通过建立“超越理性的忠诚”和激发消费灵感来提升品牌形象。盛世长城杰出创意亦是因其能够在消费者和产品间建立强烈的情感联系而闻名;3. 过去几年中,盛世长城的策划和客户服务人员在中国旅行了超过35,000公里,花了大量时间去了解、体验并融入中国消费者的生活。与众不同的“Xploring探索者”工作方式,令盛世长城*拥有激发伟大创意的资源,让创意散发耀眼光芒。4. 盛世长城汇聚了国内外较具创新精神的广告专业人士,盛世长城将工作区域划分为: 明亮安静的办公区、充满激情的创意工作区、轻松惬意的休闲娱乐区、咖啡馆、画廊、健身中心等,每个区域各司其职激发员工的无限创意灵感。5. 盛世长城大家庭定期为员工组织各类丰富多彩的文化交流活动,年度环球旅游、年终尾牙、开办盛世长城“SAATCHI LOVE U”大学,激发潜能、为培养每个员工倾注热情。影响力- LOVEMARKS (至爱品牌)“至爱品牌”理念是盛世长城观察人与产品、服务和公司之间关系的一种独特视角。盛世长城对“至爱品牌”的定义是“能让人们无理由忠诚于其产品、服务或者公司”的品牌。这不是商业工具,这是一种内心情感的联系。“至爱品牌”提倡“超越品牌,走向未来”,它让人没有理由地长时间忠于一个品牌。它所产生的可持续增长也远超预期。 盛世长城拥有着让品牌成为“至爱品牌”的先进方法。它的核心思想是构成“至爱之路”的五个关键步骤,包括发现、探索、灵感、吸引和评估。“至爱之路”得益于透彻的理解,也有赖于盛世长城在“灵感”阶段为客户创造出来的情感理念。对于“至爱品牌”,人们不只是喜爱,而是无条件地热爱。之所以有这种感觉,是因为它们具有神秘感、感官体验和亲密感。如果只是品牌本身,那么它做不到这一点。即使在最困难、最匪夷所思的时代,盛世长城的核心理念——“让世界充满‘至爱品牌”也不会过时。我们有能力、有办法让这成为现实。- SISOMO (动屏化)“动屏化”来源于英文SISOMO,是由Saatchi & Saatchi广告公司全球首席执行官凯文·罗伯茨提出的一个全新的概念。SISOMO由画面(Sight)、声音(Sound)和动作(Motion)的前两个字母构成,强调通过画面、声音和动作的整合将成为新时代的主要传播形态。这一传播形态呈现为无处不在的屏幕媒体,从而创造了一种全新的生活方式。LED显示屏有视觉、有声音,有动作。在中心城市,特别是中心城区,已成为了这样一个“动屏化”的世界,屋内室外随处都是大大小小的屏幕。动屏时代,新技术使得SISOMO的LED动屏在任何时候,任何地点都可以被观看。- Xploring (探索者)这种有别于传统问卷调查的数据采集方式,是由盛世长城广告公司独创的。探索者团队花一段时间和他们客户的目标消费群生活在一起,真正了解他们内心的需求和渴望,从而为客户打造深入人心的广告,使之成为“至爱品牌”。口号盛世长城的精神:One team, One dream,一个团队,一个梦想盛世长城的信念:Nothing is impossible 世上无事不可为创始人凯文·罗伯茨,盛世长城全球首席执行官。他是巅峰表现的缔造者、价值实现的加速器、忠实的传播者,更是一位橄榄球爱好者,凯文曾任职于新西兰全黑队理事会,是美国橄榄球理事会的现任主席。凯文·罗伯茨出生于英国兰卡斯特,居住在纽约市、奥克兰和新西兰。他拥有多个学术头衔,包括英国兰卡斯特大学创新领导力专业名誉教授、新西兰奥克兰大学商业学院创造力与创新专业名誉教授。他曾在剑桥大学贾奇商学院任驻校首席执行官长达八年。 凯文还通过实际行动实践着其提升生活体验的主张,他是奥克兰“Turn Your Life Around Trust(浪子回头)”组织的创立者和支持者,该组织旨在帮助那些处于犯罪危险之中的青少年。凯文·罗伯茨不但成功兜售了西方生活方式,也善于让自己的思想渗透到本土客户,因而盛世长城也成为*家在中国取得营业执照的国际4A广告公司,在过去十多年里盛世长城牢固占据着中国广告业的重要地位。背后故事盛世长城国际广告全球首席执行官凯文?罗伯茨是一位能给企业、品牌和声誉带来转机的领导者。他在一系列畅销书中激发了人们改变世界、改善生活品质的想法,这些书籍被译成18 种语言在多个国家出版。其中广为人知的《“至爱品牌”:超越品牌,走向未来》,更是代表了凯文的想法,重构了商业语言。作为“至爱品牌”的创始人,他是这么讲述“至爱品牌”的。不变的人性在与客户建立全新深厚的感情方面,我们有着得天独厚的优势。人类不变的感情、共有的传统可以确保今后本质上不会有太大的差别。其中一个主题就是不变的人性。原因何在?这是因为,要适应一个不断变化的世界,就要了解这个变化的世界中不变的元素,并以不变的元素为基础来规划自己。我觉得,不变的元素是我们与人们和人性相互建立的强大联系。我讨论的对象是人,而不是消费者,我这么做是故意的。我坚信,在这个新千年,人们将从由交易和信息推动的消费转向由密切关系所创造的情感的维系。在上个世纪90年代,力量的天平从制造商转向了零售商,而在当今,这个天平正在从制造商转向客户,转向人。发掘人性这并不是什么重大发现。每本商业书籍和杂志都讲过这个。但是,如果你只是认识到这一点,却没有改变原有的业务模式,那你可就错失了转变的良机。发掘人性就是与人建立起真正的联系。要与人类情感建立起以往无法比拟的深厚联系。并让人们热爱我们。请听我慢慢说。2000年以后,我一直在用我发明的“热爱/尊重轴”来说明这个问题。“热爱/尊重轴”较优状态的关系是建立在高度热爱和尊重的基础上的。这就是持久稳定的婚姻和终其一生的恋爱关系之所以长久的原因,除此之外还有自己热爱的工作和钟爱的旅游胜地。我认为,“热爱/尊重轴”是衡量情感热度和忠诚度的*标准。在“高度尊重象限”中大多数成功的企业都能找到自己的位置。绝佳的研发可以造就伟大的产品,而充分的客户调研和名副其实可以打造优秀的品牌。但是,这些品牌如今只是处于维持的境地,只是还没被淘汰出局而已。每个人讲述的思想和感受都能让我们受益良多。这不是广告中的废话——它是以更高的价格把产品和服务更频繁地卖给更多的人。之所以能做到这一点,是因为建立在信任、尊重,乃至爱这一最强烈感情之上的关系是无可替代的。 背后故事/盛世长城 盛世长城国际广告全球首席执行官凯文?罗伯茨是一位能给企业、品牌和声誉带来转机的领导者。他在一系列畅销书中激发了人们改变世界、改善生活品质的想法,这些书籍被译成18 种语言在多个国家出版。其中广为人知的《“至爱品牌”:超越品牌,走向未来》,更是代表了凯文的想法,重构了商业语言。作为“至爱品牌”的创始人,他是这么讲述“至爱品牌”的。不变的人性在与客户建立全新深厚的感情方面,我们有着得天独厚的优势。人类不变的感情、共有的传统可以确保今后本质上不会有太大的差别。其中一个主题就是不变的人性。原因何在?这是因为,要适应一个不断变化的世界,就要了解这个变化的世界中不变的元素,并以不变的元素为基础来规划自己。我觉得,不变的元素是我们与人们和人性相互建立的强大联系。我讨论的对象是人,而不是消费者,我这么做是故意的。我坚信,在这个新千年,人们将从由交易和信息推动的消费转向由密切关系所创造的情感的维系。在上个世纪90年代,力量的天平从制造商转向了零售商,而在当今,这个天平正在从制造商转向客户,转向人。发掘人性这并不是什么重大发现。每本商业书籍和杂志都讲过这个。但是,如果你只是认识到这一点,却没有改变原有的业务模式,那你可就错失了转变的良机。发掘人性就是与人建立起真正的联系。要与人类情感建立起以往无法比拟的深厚联系。并让人们热爱我们。请听我慢慢说。2000年以后,我一直在用我发明的“热爱/尊重轴”来说明这个问题。“热爱/尊重轴”较优状态的关系是建立在高度热爱和尊重的基础上的。这就是持久稳定的婚姻和终其一生的恋爱关系之所以长久的原因,除此之外还有自己热爱的工作和钟爱的旅游胜地。我认为,“热爱/尊重轴”是衡量情感热度和忠诚度的*标准。在“高度尊重象限”中大多数成功的企业都能找到自己的位置。绝佳的研发可以造就伟大的产品,而充分的客户调研和名副其实可以打造优秀的品牌。但是,这些品牌如今只是处于维持的境地,只是还没被淘汰出局而已。不要追逐多个方向原因何在?过去的五年间,商业和营销发生了巨大的变化。互联网和碎片化传媒带来了挑战,个性化和定制化带来了机遇,全球化带来了压力。无限可能如病毒一般势不可挡。 它们可能很快摆脱控制,让一切变得没有意义,让一切失去方向和目标。我相信,我们不必追随媒体中所展示出来的所有机遇。相反,我们要将注意力集中在人性的本质上。我们必须去关注“热爱/尊重轴”所展示的不变之情感——爱。每次说起“爱”,我总能感受到人们对它有所怀疑,也有些许不安。不过,没有其他词汇可以更好的表达这一人们常常忽视的要素。有人可能读过2000年9月份版《快速成长公司》(Fast Company)对我就“至爱品牌”进行的采访。在采访中,我说这种理念还在发展之中。我这么说是认真的。“至爱品牌”只是我思考历程中一个过渡性的概念。在“热爱/尊重轴”中,我认识到,缺失的元素是“爱”。品牌:无聊至死品牌行将就木。众多睿智和急切的实干家都认为品牌剩下的吸引力已经不多。改进,改进,再改进,周而复始,却被称为是“令人激动的新发展”。算了吧。虽然形同鸡肋,众人却又趋之若鹜。我来告诉你真相:这么做毫无意义。在品牌再造之中,我看到了彻底突破以往的新机遇。如今的品牌几乎要无聊至死。如何才能不让这种无聊令人昏昏欲睡?我们要认识到,伟大的品牌一直都是用爱、灵感和情感来创造的。我们还要维持品牌中那不变的精华,同时摒弃按部就班的做法和固定思维的羁绊。我将其称为“至爱品牌”如今,有为数不多的品牌已经遥遥领先于对手。我将其称为“至爱品牌”。在我发明的“热爱/尊重轴”中它们处于“高度热爱象限”当中。它们的基础是尊重,但同时也建立起了至关重要的情感联系。这将是未来争夺的高地。它表明力量的天平已经转向客户。我们的未来取决于建立在尊重基础之上的情感联系,这种联系充满了爱的感觉。建立在爱之上的最牢固联系我们都知道人生中最牢固的联系是建立在爱的基础之上的。这就是伴侣、朋友和家人与我们之间的关系。我们都知道,爱让我们的方方面面都联系在一起,比如夫妻之间、父母与子女之间、朋友之间和恋人之间。我都知道,爱需要时间。我们都知道,爱不能强求。爱只能给予。正是人类的这一共同点和情感现实让至爱品牌成为现实。我觉得,在与人建立联系方面,我们做得还不够。正确了解这一点会让我们拥有爱和“至爱品牌”。对于我来说,“至爱品牌”独树一帜是因为它们的神秘感、感官体验和亲密感。神秘感首先是神秘感。“至爱品牌”总是因为精彩的故事和寓意而变得与众不同。其中不少品牌都有秘密的要素和标志性的性格。今后这些品牌将完美地融合。它们可以持久地触及我们的梦想和志向。神秘感难以量化,这是事实。正如 Home Simpson 所说:“神秘之所以神秘就在于它难以量化。”我认为,神秘感是人类情感的产物。如果你发现人们开始建立“粉丝”网站,开始交换收藏品,那么你就已经建立起了神秘感。感官体验除了神秘感之外,“至爱品牌”还充满了感官体验。它们有着让人难以抗拒的感性魅力。我们必须通过感官才能感受这个世界。美国诗人和散文家 Diane Ackerman 解释了个中原因:“生理学的最近研究表明,人类的情感并非仅仅局限于大脑,它还受人类的荷尔蒙和酶的影响,时刻通过触觉、味觉、嗅觉、听觉和视觉感受世界。”这些感官在帮助人们的同时,也能给人们从事的工作造成困难,比如产品开发、设计以及包装、广告。你可以将这五种感性要素融入自己的公司。一些调研人员想用问卷和访谈来探知人类的情感,他们不知道这种做法是错误的,忽视了感性因素的重要性。他们所采用的工具非常粗糙,衡量的对象也有误:尊重、认知、益处、市场份额和销售。这些调查人员能揭示出什么真知灼见?他们可以告诉我们人们了解什么、说些什么、想做什么。但这些远远不够。我们需要了解人们是如何感觉的。我们较大的问题是:“他们是否热爱?”“如何延长他们热爱的时间?如何让他们更快地爱上某个品牌?如何让他们更加热爱这个品牌?”想想 I-Mac 这个例子。它触及所有的感官。你见过*次看到I-Mac却不想摸它一下的人吗? 苹果公司产品如何触发味觉? 还记得广告牌上写的“绝味”吗?亲密感“至爱品牌”的第三个要素是人们愿意亲近这个品牌。亲近关乎肢体接触、嗅觉和触觉。你希望接近它。如果它不见了,你会感到痛苦。集体、忠诚和关系正是如此。神秘感、感官体验和亲密感这三个要素构成了“爱”。人们一定会“爱”你能给予的体验。我说的爱不是溺爱更不是肉欲,而是那种持久的爱,它可以容忍小的缺点。正是这种爱才能让一个家庭度过艰难的时光。在你关注其他事情、没有留意的时候,这种爱会自动延续。这种爱如同放在银行一般让人安心。弱小与强大只有为数不多的伟大品牌能成为“至爱品牌”。但我也认识到,这种品牌地位受到了弱小品牌和强大品牌的追逐。我从小型酿酒厂、比萨饼店、汽车音响厂、甚至阿姆斯特丹一个特殊人群的精神激励师都收到过电子邮件,他们想了解成为“至爱品牌”的秘密。还有一些全球重量级的公司也想了解成为“至爱品牌”的秘密。这些在市场中属于弱小范畴的品牌让我思考良久。一条关于爱的格言在这里仍然适用:要爱别人,首先要爱自己。这些人都爱自己的工作,都爱那些他们为之工作的人。他们永远身陷其中不能自拔。因爱而获得的好处每个人讲述的思想和感受都能让我们受益良多。这不是广告中的废话——它是以更高的价格把产品和服务更频繁地卖给更多的人。之所以能做到这一点,是因为建立在信任、尊重,乃至爱这一最强烈感情之上的关系是无可替代的。
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DOCSTOC\'s agent for notice of claims of copyright or trademark infringement on this Site can be reached as follows: By mail: Docstoc, Inc. 1317 5th Street, Suite 300 Santa Monica, CA 90401 By e-mail:[email protected] Please also note that for copyright infringements under Section 512(f) of the Copyright Act, any person who knowingly materially misrepresents that material or activity is infringing may be subject to liability. 14 DISCLAIMER OF WARRANTIES YOUR USE OF THIS SITE AND/OR THE SERVICES IS AT YOUR OWN RISK. NEITHER THE MATERIALS, USER CONTENT NOR THE THIRD PARTY CONTENT H--E BEEN VERIFIED OR AUTHENTICATED IN WHOLE OR IN PART BY DOCSTOC, AND THEY MAY INCLUDE INACCURACIES OR TYPOGRAPHICAL OR OTHER ERRORS. DOCSTOC DOES NOT WARRANT THE ACCURACY OR TIMELINESS OF THE MATERIALS, USER CONTENT OR THE THIRD PARTY CONTENT CONTAINED ON THIS SITE. DOCSTOC HAS NO LIABILITY FOR ANY ERRORS OR OMISSIONS IN THE MATERIALS, USER CONTENT AND/OR THE THIRD PARTY CONTENT, WHETHER PROVIDED BY DOCSTOC OR OUR LICENSORS. THIS SITE AND DOCSTOC DO NOT PROVIDE LEGAL ADVICE. THE MATERIALS, USER CONTENT AND THE THIRD PARTY CONTENT ON THIS SITE ARE FOR INFORMATIONAL PURPOSES ONLY. THE MATERIALS, USER CONTENT AND THIRD PARTY CONTENT ARE NOT INTENDED TO BE A SUBSTITUTE FOR LEGAL, FINANCIAL OR OTHER PROFESSIONAL ADVICE. ALWAYS SEEK THE ADVICE OF A QUALIFIED ATTORNEY OR APPROPRIATE PROFESSIONAL WITH ANY QUESTIONS YOU MAY H--E REGARDING A LEGAL OR FINANCIAL ISSUE. DOCSTOC DOES NOT RECOMMEND OR ENDORSE ANY SPECIFIC DOCUMENTS, MATERIALS, USER CONTENT, THIRD PARTY CONTENT, OPINIONS, OR OTHER INFORMATION --AILABLE ON OR THROUGH THIS SITE. DOCSTOC, FOR ITSELF AND ITS LICENSORS, MAKES NO EXPRESS, IMPLIED OR STATUTORY REPRESENTATIONS, WARRANTIES, OR GUARANTEES IN CONNECTION WITH THIS SITE, THE SERVICES, ANY MATERIALS, USER CONTENT OR THIRD PARTY CONTENT, RELATING TO THE QUALITY, SUITABILITY, TRUTH, ACCURACY OR COMPLETENESS OF ANY INFORMATION OR MATERIAL CONTAINED OR PRESENTED ON THIS SITE, INCLUDING WITHOUT LIMITATION THE MATERIALS, THE THIRD PARTY CONTENT AND THE USER CONTENT OF OTHER USERS OF THIS SITE. UNLESS OTHERWISE EXPLICITLY STATED, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THIS SITE, THE SERVICES, MATERIALS, THIRD PARTY CONTENT, USER CONTENT, AND ANY INFORMATION OR MATERIAL CONTAINED OR PRESENTED ON THIS SITE IS PROVIDED TO YOU ON AN \"AS IS,\" \"AS --AILABLE\" AND \"WHERE-IS\" BASIS WITH NO WARRANTY OF IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS. DOCSTOC DOES NOT PROVIDE ANY WARRANTIES AGAINST VIRUSES, SPYWARE OR MALWARE THAT MAY BE INSTALLED ON YOUR COMPUTER. THE SECURITY MEASURES USED TO PROTECT USER CONTENT USED BY DOCSTOC HEREIN ARE USED IN CONJUNCTION WITH THE USER CONTENT \"AS-IS\" AND WITH NO ASSURANCES THAT SUCH SECURITY MEASURES WILL WITHSTAND ATTEMPTS TO EVADE SECURITY MECHANISMS OR THAT THERE WILL BE NO CRACKS, DISABLEMENTS OR OTHER CIRCUMVENTION OF SUCH SECURITY MEASURES. 15 LIMITATION OF LIABILITY AND DAMAGES15.1 Limitation of Liability DOCSTOC SHALL NOT BE LIABLE TO YOU FOR ANY DAMAGES RESULTING FROM YOUR DISPLAYING, COPYING, OR DOWNLOADING ANY MATERIALS, THIRD PARTY CONTENT OR USER CONTENT TO OR FROM THIS SITE. IN NO EVENT SHALL DOCSTOC BE LIABLE TO YOU FOR ANY INDIRECT, EXTRAORDINARY, EXEMPLARY, PUNITIVE, SPECIAL, RELIANCE, INCIDENTAL, OR CONSEQUENTIAL DAMAGES (INCLUDING WITHOUT LIMITATION ANY LOSS OF DATA, REVENUE, PROFITS, USE OR OTHER ECONOMIC ADVANTAGE, ANY DAMAGES ARISING FROM ANY UNSUCCESSFUL COURT ACTION OR LEGAL DISPUTE, OR ANY OTHER PECUNIARY OR NON-PECUNIARY LOSS OR DAMAGE OF ANY NATURE WHATSOEVER) HOWEVER ARISING, EVEN IF DOCSTOC KNOWS THERE IS A POSSIBILITY OF SUCH DAMAGE. THESE LIMITATIONS OF LIABILITY ALSO APPLY WITH RESPECT TO DAMAGES INCURRED BY YOU BY REASON OF ANY PRODUCTS OR SERVICES SOLD OR PROVIDED ON ANY REFERENCE SITES OR OTHERWISE BY THIRD PARTIES OTHER THAN DOCSTOC AND RECEIVED THROUGH OR ADVERTISED ON THE SITE OR RECEIVED THROUGH ANY REFERENCE SITES. 15.2 Limitation of DamagesIN NO EVENT WILL DOCSTOC OR ITS AFFILIATES, CONTRACTORS, EMPLOYEES, AGENTS, OR THIRD-PARTY PARTNERS, LICENSORS, OR SUPPLIERS TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION ARISING OUT OF OR RELATING TO THESE TERMS, YOUR USE OF THE SITE OR YOUR INTERACTION WITH OTHER USERS (WHETHER IN CONTRACT, TORT INCLUDING NEGLIGENCE, WARRANTY, OR OTHERWISE), EXCEED THE AMOUNT PAID BY YOU, IF ANY, FOR ACCESSING THE SITE DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE DATE OF THE CLAIM OR ONE HUNDRED DOLLARS, WHICHEVER IS GREATER. THESE LIMITATIONS OF DAMAGES ALSO APPLY WITH RESPECT TO DAMAGES INCURRED BY YOU BY REASON OF ANY PRODUCTS OR SERVICES SOLD OR PROVIDED ON ANY REFERENCE SITES OR OTHERWISE BY THIRD PARTIES OTHER THAN DOCSTOC AND RECEIVED THROUGH OR ADVERTISED ON THE SITE OR RECEIVED THROUGH ANY REFERENCE SITES. 15.3 Limitations by Applicable LawCERTAIN JURISDICTIONS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF YOU RESIDE IS SUCH A JURISDICTION, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MAY H--E ADDITIONAL RIGHTS. THE LIMITATIONS OR EXCLUSIONS OF WARRANTIES, REMEDIES OR LIABILITY CONTAINED IN THIS TERMS OF USE APPLY TO YOU TO THE FULLEST EXTENT SUCH LIMITATIONS OR EXCLUSIONS ARE PERMITTED UNDER THE LAWS OF THE JURISDICTION WHERE YOU ARE LOCATED. 15.4 Basis of the BargainYOU ACKNOWLEDGE AND AGREE THAT DOCSTOC HAS OFFERED ITS PRODUCTS AND SERVICES, SET ITS PRICES, AND ENTERED INTO THESE TERMS IN RELIANCE UPON THE WARRANTY DISCLAIMERS AND THE LIMITATIONS OF LIABILITY SET FORTH HEREIN, THAT THE WARRANTY DISCLAIMERS AND THE LIMITATIONS OF LIABILITY SET FORTH HEREIN REFLECT A REASONABLE AND FAIR ALLOCATION OF RISK BETWEEN YOU AND DOCSTOC, AND THAT THE WARRANTY DISCLAIMERS AND THE LIMITATIONS OF LIABILITY SET FORTH HEREIN FORM AN ESSENTIAL BASIS OF THE BARGAIN BETWEEN YOU AND DOCSTOC. DOCSTOC WOULD NOT BE ABLE TO PROVIDE THE SITE TO YOU ON AN ECONOMICALLY REASONABLE BASIS WITHOUT THESE LIMITATIONS. 16 LOCAL LAWS; EXPORT CONTROLDOCSTOC controls and operates this Site fro m its headquarters in the United States of America and the Materials, User Content and/or Third Party Content may not be appropriate or available for use in other locations. If You use this Site outside the United States of America, You are responsible for following applicable local laws. You agree to comply with all export laws and restrictions and regulations of the United States Department of Commerce or other United States or other sovereign agency or authority, and not to export, or allow the export or re-export of any software, technical data or any direct product thereof in violation of any such restrictions, laws or regulations, or unless and until all required licenses and authorizations are obtained with respect to the countries specified in the applicable United States xport Administration Regulations (or any successor supplement or regulations). The transfer of certain technical data and commodities may require a license fro m an agency of the United States government and/or written assurances by You that You will not export such software, technical data, or commodities to certain foreign countries ithout prior approval of such agency. Your rights under this Terms of Use are contingent on Your compliance with this provision. 17 TERMINATION 17.1 DOCSTOCDOCSTOC may, in its sole discretion, for any or no reason, and without penalty, terminate and/or suspend Your access to this Site without notice. DOCSTOC prefers to advise You of Your inappropriate behavior and to recommend any necessary corrective action. However, certain violations of these Terms, as determined by DOCSTOC, may result in immediate termination of Your access to this Site. If DOCSTOC terminates Your access to the Site, DOCSTOC may del ete Your user profile but will not be obligated to del ete any User Content that You have provided in connection with the Site. DOCSTOC has the right to terminate any password-restricted account for any reason. You agree that DOCSTOC will not be liable to You or any third party for any such termination. 17.2 YouYour only remedy with respect to any dissatisfaction with (i) the Site, (ii) any term of these Terms, (iii) any policy or practice of DOCSTOC in operating the Site, or (iv) any content or information transmitted through the Site, is to terminate these Terms and Your account. You may terminate these Terms at any time by discontinuing use of any and all parts of the Site. 18 INDEMINIFICATIONYou agree to indemnify, save, and hold DOCSTOC, its affiliated companies, contractors, employees, agents and its third-party suppliers, licensors, and partners harmless fro m any claims, losses, damages, liabilities, including legal fees and expenses, arising out of Your use or misuse of the Site, any violation by You of these Terms, or any breach of the representations, warranties, and covenants made by You herein. DOCSTOC reserves the right, at Your expense, to assume the exclusive defense and control of any matter for which You are required to indemnify DOCSTOC, and You agree to cooperate with DOCSTOC\'s defense of these claims. DOCSTOC will use reasonable efforts to notify You of any such claim, action, or proceeding upon becoming aware of it. 19 MISCELLANEOUS19.1 Governing Law and JurisdictionCalifornia law and controlling U.S. federal law, without regard to the choice or conflicts of law provisions, will govern these Terms. Any disputes relating to these Terms or this Site will be heard in the courts located in Los Angeles County, California. If any of these Terms is found to be inconsistent with applicable law, then such term shall be interpreted to reflect the intentions of the parties, and no other terms will be modified. 19.2 WaiverDOCSTOC\'s failure to enforce any of these Terms is not a waiver of such term. These Terms are the entire agreement between You and DOCSTOC and supersede all prior or contemporaneous negotiations, discussions or agreements between You and DOCSTOC about this Site. 19.3 SurvivalUpon termination of these Terms, any provision which, by its nature or express terms should survive, will survive such termination or expiration, including, but not limited to, sections regarding proprietary rights, disclaimer of warranties, representations made by you, indemnities, limitations of liability and damages and all general provisions shall survive any termination of these Terms. 19.4 SeverabilityIf any provision of these Terms or any Guidelines is held to be unlawful, void, or for any reason unenforceable, then that provision will be limited or eliminated fro m these Terms to the minimum extent necessary and will not affect the validity and enforceability of any remaining provisions.19.5 AssignmentThese Terms and related Guidelines, and any rights and licenses granted hereunder, may not be transferred or assigned by You, but may be assigned by DOCSTOC without restriction. Any assignment attempted to be made in violation of these Terms shall be void. 19.6 HeadingsThe heading references herein are for convenience purposes only, do not constitute a part of these Terms, and will not be deemed to limit or affect any of the provisions hereof. 19.7 Entire AgreementThis is the entire agreement between You and DOCSTOC relating to the subject matter herein and will not be modified except in writing, signed by both parties, or by a change to these Terms made by DOCSTOC as set forth in sections 3 and 4 above. 19.8 ClaimsYOU AND DOCSTOC AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE SITE MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED.Welcome chinese to Docstoc!
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